2021-2024
Cann is a cannabis-infused beverage, crafted with a microdose of cannabis and all-natural ingredients to deliver a light, uplifting buzz. Cann’s mission is to change the way people socialize. With ever-changing industry regulations and marketing restrictions, we relied on creative problem-solving and bold, strategic campaigns to maintain Cann’s irreverent persona while positioning cannabis as a fun, approachable alternative to alcohol.
Cann
Design Direction
Art Direction
Campaign Concepting
Packaging Design
Visual Merchandise
Apparel Design
Print & Digital Design
Print Production
Blue Rhuberry & Adam Devine
For April Fools' Day 2022, Cann launched Blue Rhuberry, a limited-edition flavor, in partnership with Adam Devine and Eaze. The launch featured a series of ad spots co-written by Devine and Paul Scheer, including Cann We Be Friends?, a sitcom spoof inspired by Friends where Devine interacts with a personified can of Blue Rhuberry. Another ad features Devine in dual roles to highlight Blue Rhuberry’s “one flavor, two choices” concept, showcasing Cann’s first limited-edition flavor in both THC and Unspiked options nationwide.
“Taste So Good” Pride Campaign
For Pride Month 2022, queer-founded cannabis brand Cann launched a vibrant campaign celebrating LGBTQ+ love, inclusivity, and cannabis, featuring an original song and music video, Taste So Good. The campaign cast an eclectic mix of LGBTQ+ artists and allies, including MNEK, Gus Kenworthy, Sarah Michelle Gellar, Hayley Kiyoko, Vincint, Patricia Arquette, and drag stars from RuPaul’s Drag Race (Kornbread, Kerri Colby, Jorgeous, and Willow Pill). As Design Director, I defined the visual direction of this integrated campaign across print, digital, and social platforms, securing high-impact placements on top Spotify, Apple, and Amazon #Pride playlists. Achieving over 500,000 streams within the first week, Taste So Good brought an unapologetic celebration of queer culture in the cannabis space.
Recognized with five Clio Awards, this campaign not only positioned Cann as an industry leader but challenged norms by presenting cannabis beverages as accessible, relevant, and proudly part of popular culture.
The Unoffical Song of Pride
36.4K
Organic TikToks made
3B+
Media & social impressions
5.2M
Organic social views
1.2M
Organic video views
1.5M+
Audio streams on Spotify, Apple Music and Amazon Music
Cranberry Sage & Holiday
In collaboration with Kate Hudson’s King St. Vodka and Cann’s Cranberry Sage products, Cann’s 2021 Holiday Campaign features A Lightly Lighted Christmas Story—a playful skit starring Hudson and Baron Davis, directed by Hannah Lux Davis. Set to Darren Criss’ festive track Christmas Dance, the campaign highlights Cann as an alcohol alternative but also showcases how pairing it with King St. Vodka can add a fresh twist to the spirit of the season.
